Digital disruption, rapidly evolving markets and technologically advanced, very well-informed customers heavily influence the ways in which companies develop and market their products and services.
Agile is becoming the ‘new normal’ here. Companies capable of switching rapidly bring innovations to market faster. The agile approach divides projects up into short, orderly iterations, allowing the project team to adapt quickly to evolving situations. That enables multidisciplinary teams to develop new products and services in a short time frame. The product or provision of service is then refined further in an iterative process based on customer feedback.
Why opt for an agile approach?
- Link strategy and final results: Align the strategy, objectives, scheduling and delivered value more easily.
- Provide stakeholders with insight into product launches: Stakeholders gain insight into what to expect and the created value. That way they can address changes based on comprehensive process insight.
- Acceleration: Teams cooperate more closely, improving both quality and speed of delivery. This is independent of the employed methodology (SaFe, Spotify, etc.).