Deal typeTransaction Services
IndustryRetail & Consumer
Sub-industryRetail
Marie Adam-Leenaerdt (“MAL”) is a Belgian fashion brand founded by Brussels-born, namesake designer Marie Adam-Leenaerdt, a graduate of the prestigious La Cambre fashion school.
BDO Deal & Valuation Advisory advised Marie Adam-Leenaerdt on several occasions, notably in connection with capital increases to support the growth of the company and brand.
Specifically, MAL relied on BDO for:
- the preparation or review of business forecasts,
- company valuation using methodologies dedicated to young companies (start-ups),
- legal advisory support.
The story of Marie Adam-Leenaerdt: a fast-rising fashion influence

After Fashion school and early experience at leading fashion houses such as Balenciaga, Marie Adam-Leenaerdt quickly chose to launch her own label to develop an independent creative vision.
The brand presented its first collection in 2023, quickly attracting the attention of international buyers and fashion press. To date, MAL has presented six collections at Paris Fashion Week, establishing a growing presence within the fashion industry. In 2024, she was named a finalist for the LVMH Prize and received further recognition, including Emerging Talent of the Year at the Belgian Fashion Awards.
The label has also gained cultural visibility, with designs worn by Kim Kardashian, Dua Lipa, Elle Fanning, Amélie Lens… Marie Adam-Leenaerdt’s rising influence was further confirmed by her inclusion in Forbes 30 Under 30 Europe, positioning her as one of the most promising new voices in contemporary fashion. The brand is now available in an increasing number of renowned boutiques worldwide.
Want personal advice for your start-up or early business? Reach out to BDO expert Maxime Ledent for more info.