Deal typeTransaction Services
IndustryRetail & Consumer
Sub-industryRetail
Client nameAkro
AKRO is an independent perfume house founded in 2018 by master perfumer Olivier Cresp and his daughter, Anaïs Cresp.
BDO Deal & Valuation Advisory performed a valuation of the company in the context of its development. Specifically, our team carried out:
AKRO was born from a distinctive creative vision. The brand operates within the premium niche fragrance segment, with a distinctive positioning built around scents inspired by everyday habits and sensory experiences such as coffee, tobacco, desserts and nightlife.
Combining Olivier Cresp’s expertise in perfumery with Anaïs Cresp’s vision for brand development, AKRO has developed a strong identity supported by bold storytelling and a contemporary aesthetic.
Today, the brand is distributed internationally across a network of premium retailers and continues to strengthen its presence in the global niche fragrance market.
BDO Deal & Valuation Advisory performed a valuation of the company in the context of its development. Specifically, our team carried out:
- the determination of a "normalised" expected performance,
- the identification of relevant market benchmarks (including private transactions),
- the consideration of AKRO's intrinsic characteristics (such as market positioning).
The story of AKRO
AKRO was born from a distinctive creative vision. The brand operates within the premium niche fragrance segment, with a distinctive positioning built around scents inspired by everyday habits and sensory experiences such as coffee, tobacco, desserts and nightlife.
Combining Olivier Cresp’s expertise in perfumery with Anaïs Cresp’s vision for brand development, AKRO has developed a strong identity supported by bold storytelling and a contemporary aesthetic.
Today, the brand is distributed internationally across a network of premium retailers and continues to strengthen its presence in the global niche fragrance market.
"The BDO team was highly professional, responsive and efficient throughout the process, with a strong understanding of our brand and industry." - Oliver and Anaïs Cresp