It’s a common challenge among businesses: you have a unique positioning or product offering, yet you don’t know how to translate your business value into a compelling brand that resonates with your customers and drives sustainable growth.
In this Q&A webinar with Stef Verbeeck, Brand Strategy Expert and Partner at Pavlov, you’ll discover why ‘consensus is the enemy of a strong brand’ and how making bold strategic choices can boost your brand while your competitors fade into obscurity.
Stef tackles a bunch of branding hot topics, revealing what makes a rebranding successful, how AI is reshaping brand development, and what separates so-called ‘love brands’ from generic businesses. This webinar changes the way you look at your marketing investments and shows the value of strategic branding.
In this Q&A webinar with Stef Verbeeck, Brand Strategy Expert and Partner at Pavlov, you’ll discover why ‘consensus is the enemy of a strong brand’ and how making bold strategic choices can boost your brand while your competitors fade into obscurity.
Stef tackles a bunch of branding hot topics, revealing what makes a rebranding successful, how AI is reshaping brand development, and what separates so-called ‘love brands’ from generic businesses. This webinar changes the way you look at your marketing investments and shows the value of strategic branding.


