Report: MEDIAtalk H2 2024: a year of resurgence for media M&A

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MEDIAtalk H2 2024: a year of resurgence for media M&A

2024 marks a pivotal moment in the media M&A landscape, as confidence returns to the market after a period of subdued growth. This resurgence is being driven by a shift in investor sentiment, with private equity firms at the forefront and early signs of a recovery in capital markets activity.

As we move into the second half of the year, the media industry is evolving, with new opportunities emerging across industries and geographies, fuelled by the integration of data, AI, and social commerce.

The media M&A landscape in 2024

The US is maintaining its role as a dominant player, accounting for 41% of global deals, while Europe, with countries like France, the UK, and Spain, continues to be an essential hub for M&A activity. And beyond the Western markets, Africa is emerging as a region to watch, with growing investor interest signalling long-term potential.

Predictions for 2025

While 2025 promises exciting developments, there are also challenges ahead, particularly geopolitical shifts and evolving trade policies, which will continue to shape the M&A landscape.

As dealmakers navigate these complexities, staying agile and managing valuations carefully will be key to success. A strategic approach will be necessary to keep pace with the market’s dynamic shifts.

For a deeper look at the trends, key deals, and regional insights shaping the media M&A landscape, make sure to check out the full report!