Bostoen

A construction company that respects people and nature

For decades, Bostoen has been synonymous with sustainable new home construction. This focus on sustainability and ecological construction is deeply rooted in its DNA and operations. Its no-nonsense approach and long-term vision made the company a major player in the property market to this day. 
 

A journey through time… 1973 to 2024 

Bostoen was founded in 1973 by visionary entrepreneur Francis Bostoen. Steady and driven, he built the company’s reputation. He is not alone in his unique drive to work non-stop. Francis was assisted by his wife Marie-Ange Dossche, who also raised their three children. 

By the 1990s, the ‘Bostoen home’ had become a fixture on the real estate market. Francis further professionalised the company by surrounding himself with a strong team. This includes Johan De Vlieger, who first worked as an external consultant and then joined full-time. In the early 2000s, the two eldest children – Stephan and Danielle – joined the company. Stephan took charge of the construction side and Danielle the land bank and permits.  

Stephan took over as CEO after a tragic accident in 2008 that left Francis in a coma. As visionary as his father, he introduced a bold vision in 2009: Bostoen would build only passive houses. Although the market was forward-looking, it was not yet ready for this radical change. Sales dropped drastically. In 2016, Johan finally took over as CEO after Stephan’s departure and a rough period under an external CEO. He successfully brought the company back to financial health with the same motivation and values as founder Francis Bostoen. 

Optimal sustainable enterprise 

What are the values behind this? Honesty, sustainability and commitment with respect for nature, people and society. According to Johan, these are the values of a true entrepreneur. And he is growing the company to this day with that vision. Since 2022, Bostoen has also been focusing on the B2B market and stands out thanks to its long-standing expertise in high-quality and sustainable new construction. 

Bostoen’s respect for people is evident in its approach as an employer. Innovation and renewal are embraced and staff continuity is paramount within the organisation. It is not out for a quick profit. It looks to the future of the company and its staff. Modern construction methods, such as prefabricated inner walls, allow the company to redirect bottleneck occupations (like bricklaying) into other more available positions. 

A clear vision of the future 

Johan has a sound argument for society and housing in Flanders. He argues that rather than constantly carving out new open space, the solution lies in infill and densification of urban areas. The scarcity in the property market and rising housing prices arose due to the lack of a clear long-term vision for spatial planning in Flanders.

In the meantime, Bostoen is still the same sincere, value-driven company it was when it was founded in 1973. It is a family business with a soul for business and a passion for building sustainable homes for future generations. 

CEO Bostoen

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This article is part of our 10-part series on sustainable entrepreneurship within family businesses. In our book ‘Huis van vertrouwen / Trésors de famille’, 10 inspiring family businesses share their story and look on the future. 

You can find the book in all bookstores or on the Pelckmans website: 

To realise the further growth of Bostoen, BDO's experts assist the company with our multidisciplinary expertise.