Creating long-term AI value in your organisation

A framework for durable business success

Only a quarter of AI initiatives achieve significant business value. What separates these successes from the vast majority that fall short? The answer is not in selecting the latest technology, but in how organisations build and maintain AI capabilities that deliver lasting results. 

Most organisations focus on isolated experiments rather than building systematic capabilities. While having a structured capability development approach shows higher ROI from AI investments. The key is in shifting from a technology-first to a capability-first implementation mindset. Let’s dive deeper into what your organisation needs to realise this added value. 

Identify AI expertise gaps in your organisation 

One of the main obstacles to successfully implement long-term AI solutions is a lack of appropriate expertise. This challenge spans technical skills, business understanding, and implementation experience. These are all critical elements for moving beyond pilots to production. 

To help you identify some capability gaps in your organisation, reflect on the following questions: 

    • Are your AI initiatives isolated experiments or are they integrated in your business? 

    • Is there clear ownership and governance of the AI implementations and value realisation? 

    • Does your organisation struggle to move from successful pilots to full-scale deployment? 

    • Are your AI projects measured primarily on technical success rather than business outcomes and ROI? 

The capability-first framework for AI value

Creating durable AI value requires you to focus on three interconnected components and one overarching element that together form the foundation for long-term success. With a formalised framework, you are more likely to report on successful implementations.  

Sustainable value creation requires balancing technical excellence with business integration. Without this balance, you risk creating either technically impressive but commercially irrelevant solutions, or business-aligned initiatives that lack technical viability.

Component 1: Strategic alignment & governance

Properly aligned AI initiatives across organisations show higher completion rates and significantly greater business impact than those driven primarily by technical interest. 

Establishing clear connections between AI initiatives and business objectives is the foundation for durable value and ROIGood governance should be pragmatic, not overly bureaucratic. It enables scaling, provides the structure needed to move beyond isolated experiments to enterprise capabilities and helps you reach better results. 

Three examples of key governance roles - with decision-making power - to include within your organisation: 

    • Executive Sponsor: provides strategic direction and resources 

    • Business Ownerensures alignment with operational needs and meeting the needs of the business case 

    • Head of AI: coordinates technical implementation 

Component 2: Capability building & talent development

Organisations with dedicated internal AI capabilities report higher ROI than those relying primarily on external providers. This doesn't mean eliminating all your partnershipsYou should focus on developing the internal expertise to guide implementations and reach out for external support when needed

Successful capability building requires striking the right balance between recruitment, training, and partnershipFew organisations can recruit all the talent they need, especially in competitive markets. Instead, you can develop a capability blend that leverages: 

  1. Core team development: building essential in-house expertise 

  1. Skill enhancement: upskilling existing employees 

  1. Strategic partnershipsaccessing specialised capabilities 

  1. Knowledge transfer: systematically building internal knowledge 

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Industry example

A manufacturing logistics company wanted to boost their business growth through AI initiatives. BDO’s Data & AI experts supported them with a 3-3-3 approach: 3 days of strategy & analyses, 3 weeks creating proof of concepts and 3 months of implementation. After this period, the company ended up with a knowledgeable team that was able to take up AI challenges on their own.


Component 3: Adoption

Moving from experimentation to systematic deployment requires a structured approachOrganisations with standardised implementation methodologies report higher success rates and more consistent value delivery.  

The key lies in engaging and involving the different stakeholders in your organisation through a series of adoption-oriented activities. For example, by going through a discovery phase with four elements: 

  1. Inspiration session: build awareness and assess readiness 

  1. Play case phase: experiment on a smaller scale and gather productivity insights 

  1. AI Discovery workshopsidentify all strategic opportunities and develop capability plan 

  1. Proof of Concept design & testing: validate implementation feasibility and demonstrate value 

What cannot be overstated in the discovery face towards successful adoption is the importance of balancing innovation with disciplineToo much structure stifles creativitytoo little leads to inconsistent results. Effective methodologies provide enough structure to ensure quality while allowing sufficient flexibility for adaptation.

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Industry example

BDO created a tailor-made AI journey for a Belgian company looking to start with integrating AI solutions in their business goals and challenges. From the get-go, we involved management & employees in a series of workshops to ensure a company-wide option of these initiatives.

The overarching element: comprehensive value measurement

Multi-dimensional measurement frameworks capture more value than financial-only approaches by incorporating broader business impacts. 

You need to move beyond cost savings to embrace holistic value assessment. With comprehensive measurement frameworks that incorporate multiple value dimensions, you can have a more accurate picture of the true business impact of AI. 

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Industry example

An international services company implemented an approach to measure the value of their AI-powered fraud detection system. After analysing the results, actions were set up that resulted in faster response times, more efficient back-end processes and better overall insights.

A typical analysis for AI value measurement incorporates four key dimensions: 

  1. Financial impact: cost reduction, revenue enhancement, asset utilisation 

  1. Customer impact: experience enhancement, satisfaction, retention 

  1. Process impact: efficiency gains, quality improvements, automation levels 

  1. Capability impactskill development, knowledge creation, innovation capacity 

Conclusion 

The capability-first approach bridges the gap between AI experimentation and durable value creation. Organisations implementing this framework consistently move from one-off AI efforts to long-term, sustainable AI implementations. Durable AI value comes from systematic capability building, not isolated technology experiments. By focusing on the four key components of the framework, you can create a sustainable competitive advantage through AI implementation. 

Begin with an AI maturity assessment to identify your organisation's current capability gaps and develop a roadmap for implementation. By taking a structured approach to capability development, your organisation can create AI value that grows and evolves over time. 

BDO Belgium's AI Services

BDO's experts can help you implement this pragmatic, results-focused approach to ensure you not only measure AI value but maximise it through proper implementation and governance.

Our multidisciplinary team combines financial expertise with practical AI implementation experience to deliver solutions tailored to your organisation's specific needs. Contact our team today to discuss how we can help you navigate the complex landscape of AI investment and value measurement.

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Want to learn more about building long-term AI value for your organisation? 

Contact our AI experts at BDO Belgium to discuss how we can help you assess your current capabilities and develop a roadmap for long-term success.