What are the challenges faced by players in the public and non-profit sectors? 

• Financial pressures: public and non-profit organisations face budgetary constraints and the need to do more with fewer resources, which can affect service quality. 
• An increasing demand for public services: the demand for services such as health, education and social services is increasing due to changing demographics and changing needs in our society, increasing the pressure on this sector. 
• Outdated technology: many government and non-profit organisations are in need of digital transformation, which can improve the efficiency and effectiveness of their services. 
• Bureaucracy and complexity: organisational structures and regulations within this sector can sometimes be bureaucratic and complex, slowing down decision-making and limiting flexibility. 
• A rapidly changing and complex regulatory environment: public and non-profit organisations have to constantly adapt to changing laws and regulations, which creates administrative burdens. 
• Need for sustainability: public and non-profit organisations increasingly put sustainability on governance agenda 
• Transparency and accountability: there is increased pressure to be more transparent and accountable to stakeholders, from governments to end users.