The technology sector is subject to continuous and dynamic evolution, faced with numerous challenges, unique needs and promising trends and opportunities. Companies in this sector have to take the following challenges into account: 

• rapid technological changes: what is completely new today may be outdated tomorrow. The current pace of technological evolution is scorching. It requires significant investment in research and development and the capacity for tech companies to quickly adapt to these changes. 
• the growing need for cyber security: due to the growth of digital activities and data storage, cyber security has become an essential factor. Investing in solid security measures to protect data and systems is an absolute necessity.
• shortage of skilled labour: we see a growing gap between the demand for highly qualified technology professionals and the inflow of new talent into the labour market. Attracting and retaining talent is therefore an ongoing challenge for tech companies. 

There are also numerous challenges in the media sector, including:  

• the rise of digital media and online platforms that put pressure on traditional media. They have to compete with rapidly changing online trends and revenue models  
• the spread of fake information on digital and social media platforms that undermine trust in journalism. Media organisations must combat the growth of fake news and disinformation 
• Harder revenue generation, due to, among others, ad-blockers, declining ad revenues and the dominance of tech giants in the online ad market.